Subject Line: Top Gun Copy Academy Email Course

Dear Top Gun Student,

The sales letter you’re about to read will sell you an $11 product at the end...

Most of you may already know…

It’s not normal to reveal the price at the beginning…

So think of this an anti-sales letter.

Now…

You probably thinking…

This guy’s a little ‘whacked out’

And you’re probably spot on…

But here’s the thing about writing email copy…

There’s a lot of bad copy out there...

And as your Top Gun Copy Instructor...

I’m gonna make you better!

Over the next 11 days we are gonna take your email copy to new heights…

• You’ll learn how to structure an email so it’s easy to read

• Improve your speed and efficiency 

• And how to easily and effortlessly produce ideas ‘out of thin air’

The great thing about improving your email copy…

It doesn’t take a lot of time...

Just a bit of hard yakka! (an Aussie term for hard work)

So what’s in it for you?

If you're:

• Just starting out and want to see what the copy game is all about

• You write email copy and you want to add a few strings to your bow

• You're a business owner who wants to get better at delivering their message

• Or you’re looking for an inexpensive way to learn a new skill that could skyrocket your income

Then you're in the right place :)

So here’s what you’ll learn:

#1 How to structure you emails so they are super easy to read and keeps the reader engaged on the edge of their seat…

#2 Learn the ‘Art of Dog Writing’ and how to craft an award winning email to keep your list coming back more…

#3 How to use the ‘C+C Ideas Factory Method’ on how to categorise ideas

so you create content 10 times faster!

#4 Learn how to ‘beat the control’ so business owners will love you…

#5 Learn the Art of Story Telling’ to hold the attention of your reader keep your list engaged/ reading every email you send…

If it feels like your gonna learn a lot for $11…

Then your right on!

So keep reading…

Because you’ll also learn…

6# Learn The Trump Effect and how to polarise by staying topical and newsworthy

#7 Understand the Best Way to S.I.P. so your always at the pointy end of getting the best out in the industry you’re in…

#8 How to meditate like a monk on steroids to produce amazing headlines and produce control killers…

#9 How to get your list to ‘Join the Joy Ride’, build curiosity and keep them guessing with every email you send them…

#10 How to break ‘all’ of the Rules and still be a great copy writer

#11 The ‘Chicks get more clicks’ Strategy on how to get more sales and happier customers

So who the hell are you?

My name is Ivan Radonic...

Copy Commander at the Top Gun Copy Academy.

Yes, I have secret call sign just like Maverick and Goose...

And yes you get to chose your own but more on the later...

Now...

I'm going to show you that I’m ‘not’ an authority figure and tell you the truth and not some bullshit back story…

I just want you to know I’m awesome and not some Guru with a standard funnel offer (S.F.O.) that starts at $7...

Then goes to $97...

And you guessed ends in $997!

A couple years ago…

I wrote a book ‘From Anxiety to Ironman’ that became a best seller that skyrocketed into the Kindle top 100 (twice)

I’m pretty proud of this achievement…

Writing an entire book isn’t an easy feat…

But it taught me a lot about writing.

Have you sold many books since then you ask?

Not really, just a few here and there.

So what have done since then?

Not much besides working my ass behind the scenes to become the best fricken copy writer I can be!

Cuz if you wanna be great at something…

You gotta pick one lane and stay in it!

But here’s the thing…

I’m a regular guy...

I like riding my bike...

Hanging out with my daughter Grace.

And really enjoy spending time writing copy that hopefully entertains and puts a smile on your face :)

Now here comes the drum roll for the infamous bonus stack…

I know at some stage you’re expecting the 'the stack’ with over inflated prices.

And then it's discounted down to one low price?

But I cant do that cuz you already know it's 11 bucks...

I don’t wanna disappoint.

But I need to break it to you gently…

There is no bonus stack in this amazing anti-sales letter

But I do have ‘hidden bonuses’ throughout the whole course

So think of it like it’s an Easter egg hunt…

Where you’ll find little surprises along the way!

So let’s go through the modules again…

Here’s what you’ll learn:

#1 How to structure you emails so they are super easy to read and keeps the reader engaged on the edge of their seat…

#2 Learn the ‘Art of Dog Writing’ and how to craft an award winning email to keep your list coming back more…

#3 How to use the ‘C+C Ideas Factory Method’ on how to categorise ideas

so you create content 10 times faster!

#4 Learn how to ‘beat the control’ so business owners will love you…

#5 Learn the Art of Story Telling’ to hold the attention of your reader keep your list engaged/ reading every email you send…

6# Learn The Trump Effect and how to polarise by staying topical and newsworthy

#7 Understand the Best Way to S.I.P. so your always at the pointy end of getting the best in the industry…

#8 How to meditate like a monk on steroids to produce amazing headlines and produce control killers…

#9 How to get your list to ‘Join the Joy Ride’, build curiosity and keep them guessing with every email you send them…

#10 How to ‘Break’ all of the Rules and still be a great copy writer

#11 The ‘Chicks get more clicks’ Strategy on how to get more sales and happier customers

At this point you’re probably wondering…

Is there going to be a $97 upsell on the next page once I buy?

The short answer is no...

But you probably expected that...

So what are you selling?

Unicorns and popcorn?

Listen, I’m not new to marketing game...

But I do like to do things differently...

So at a later date you have the chance to buy some of my other products and services but be warned...

The price won’t end in a 7!!

The Magical $11 Buy Now Link

So how much is this course actually worth?

I'd say lots and lots...

Everyone will get something new that can significantly shift either their copy or business in a different way...

So I'll let my clients decide.

Time to Inject Some Scarcity…

Just so we're super clear.

This is normally the point…

Where I tell you this amazing product will only be 11 bucks for unlimited time by injecting a false sense of scarcity…

But I’m not gonna do that…

Yes, you heard right?

It’s kinda like a never ending story.

So when you check back in a month or two...

You guessed it...

The price will probably be exactly the same.

Because the thing I realised is…

If you’re ready to improve your email copy right now…

And you like me…

100% you’ll buy this course…

It’s a no brainer!

And if not…

You’ll do it when you’re ready…

Because I’d rather you wait till the time is right ;)

Now I have to tell you the ‘Real Reason’ I’m selling this course…

I recently heard a copy writer say that they wouldn’t create a copy course until they ‘made it’

And sold at least $X million of products and services...

That seemed like a really really long time to wait...

Before I could share some awesome content.

So I thought...

What the hell!!

If I’m doing everything in reverse I might as well create a course!

But here’s the thing about having no hang ups on what success looks

like...

You can do anything you want because you’re not worried about what others will think of you.

So if there’s a lesson here...

And you have a dream of doing something...

Back yourself...

Be ready to fail a little...

Put ‘all’ of your cards on the table.

And just go for it...

Some people might not back you but I’m behind you 110%

On a serious note...

Some of the money goes to charity…

There are some really great causes out there...

But the one that pulls my heart strings the most is Operation

Underground Railroad [O.U.R.]

It’s helps rescue kids from pedophile rings...

And yes there’s lots of them.

The founder Tim Ballard is a modern day Batman...

Fricken seriously…

It takes a special person to deal in the shadows and I’m really grateful for

the work he does...

So how much money do you send to O.U.R.?

Well, it’s costs $10,000 to rescue one child.

So my goal is to help rescue at least one child a year.

It doesn’t feel like much but I need to do something...

So part of the 11 bucks you’ll part with will go to this amazing cause!

Now for the epic close…

So why should you part with your hard earned 11 bucks?

To be honest...

I’m super glad you were thinking that in the back of your mind.

The thing is...

There are plenty of people looking to rip you off and take a buck off you and run for the hills!

That’s not me...

Never was and never will be.

If you don’t like the training...

Or you don’t feel what was taught is 100 times the price you forked out...

Then I’m happy to refund you...

With a ‘why don’t you like me’ no questions asked policy

And I’ll even add an extra $1 back…

Just for good karma (it’s for both of us)

Can we still be friends?

Probably not...

I put a shit tonne of time and energy into my courses and products to ensure they’re awesome.

And I’m always updating them to give you the cutting edge over 95% of your competitors.

Is this the best email copy course out there?

I don’t know so I’ll let the marketplace decide.

Now…

This is where I discreetly place the 'Magical $11 Buy Now Button'!

So the choice is yours if you’d like to follow the white rabbit...

Red pill or blue pill...

I’m completely cool with whichever you chose...

But quietly…

I’m super pumped to see you on the other side ;)

I nearly forgot...

Your secret call sign...

As part of the course you’ll get to chose your own unique call sign.

Because it wouldn't be a Top Gun Copy Academy without it.

Plus you’ll have access to Facebook Group where we tell bad jokes and recite classic quotes from the movie like…

‘Son, your ego writing email copy your body can’t cash’

How will I receive the course?

Because it’s a course about email copy…

The course will delivered each and every day via you guessed it…

Email…

So please don’t share it with other people…

Or I’ll get Goose’ ghost to come haunt your arse.

You still haven’t bought this amazing product?

I honestly thought you would of bought by now… 

Closed the page… 

Or forgotten about this insanely long anti-sales letter...

So let me tell you a story about...

Curious George...

He’s was a monkey who...

Actually, I’ll leave this story for those who buy the course...

Yep, that’s how this ends...

Leaving you on the edge of your seat.

Now please buy this course so I can teach you some awesome stuff…

Help rescue some kids…

So you can make an amazing impact in a world that needs you right now :)

P.S. So far this anti-sales letter was 1,915 words long so were this close to hitting the big 2,000 words

P.P.S. Please buy this course… Grace is hassling me to buy her a new pony and I’m all of out of ideas on how to ethically steal one from another kid 

P.P.S. By the way, using a P.S. is a great way to keep the convo going and introduce another thing you want to talk about so you learn about these types of strategies in the course.

P.P.P.S. Thanks for helping me hit the 2,000 mark… I didn’t think we would make it… Now go and be awesome!!